2021 Natural Food Trends and More with Steve Gaither, CMO of C.A. Fortune - #9

Steve Gaither is a nationally recognized branding and marketing guru of Consumer Packaged Goods, specializing in the natural food space. He is the CMO at C.A. Fortune, a consumer brands agency that includes a national sales agency, sales accelerator, ecomm agency as well as branding and marketing. C.A. Fortune clients range from Fortune 500, middle-market, to emerging brands.  As a mentor at the Good Food Business Accelerator, ICNC, the Food Foundry, Chicagoland Food and Bev, Big Ideas Ventures and The Hatchery, his relationships with entrepreneurs led him to co-found the Windy City Troublemakers, an early-stage food meetup in Chicago. Formerly, Steve was the founder and CEO of JB Chicago which was acquired by C.A. Fortune in 2019 as well as a partner in Spiral Sun Ventures, where he and his fellow CPG experts provided the capital and go-to market strategies that help brands accelerate their growth. 

Steve graduated from Ball State University with a degree in Architecture and Planning. He resides in Munster, Indiana with his wife and three children.

Steve shares insights on the 2021 natural food trends and what sets apart successful brands from the rest, how he looks for gaps in the market and what type of emerging food product founder makes for success. Interesting in bringing your food product creation to market? Steve shares his tips on how to start the process, what mentorships are available nation wide and where to buy a good pair of running shoes because it’s going to be a marathon.

Steve can be found at the following:

website: https://cafortune.com/

IG: https://www.instagram.com/cafortuneagency/

https://www.linkedin.com/in/cabranding/

By listening to this podcast, you agree not to use this podcast as medical advice or for making any lifestyle changes to treat any medical condition in either yourself or others. Consult your own physician for any medical issues that you may be having. This entire disclaimer also applies to any of my guests on my podcast.

Kristin Smith